The story begins with an admission of failure: at the end of the 1980s, SEGA was selling consoles but had no face, its Master System-era mascot, Alex Kidd, having never really caught on. As early as 1988, SEGA of Japan launched an internal competition to find a character able to rival Nintendo, president Hayao Nakayama wanting a figure as recognizable as Mickey Mouse. More than two hundred proposals came back, among them a wolf, a bulldog, a robot and a warrior; none of them stood out. It was only in April 1990 that the brief became a project: SEGA tasked its AM8 division with making a game around this mascot, and quickly, before the Super Nintendo crossed the Japanese borders. That long search is retraced in our article on the SEGA mascots that came before Sonic.
The character chosen first was not a hedgehog. Naoto Ohshima, an artist who had worked on Phantasy Star, proposed a dog, a mustachioed man in pajamas and a rabbit that grabbed objects with its ears in order to throw them. It was the rabbit that gathered the most support. Ohshima went to fetch programmer Yuji Naka, frustrated by the slowness of his port of Ghouls'n Ghosts: he wanted a fast title, one where a seasoned player could race back through the early levels at full speed, since there were no saves at the time. The two men defended their idea internally with a prototype in which a ball speeds through a long winding tube, the technical demonstration the loops would come out of. The pitch went through, and SEGA assigned them Hirokazu Yasuhara as lead designer: with his transfer to the United States delayed by the Gulf War, he thought he would stay three months and would stay nearly a year.
The rabbit did not survive development: grabbing, aiming and throwing was too heavy for the Mega Drive hardware, and above all it contradicted the speed-based play Naka wanted. So the team started again from the attack rather than from the character: since the hero would have to curl into a ball to strike, the list came down to two animals that roll naturally, the armadillo and the hedgehog. The hedgehog won because its quills signal an attack at a single glance. The armadillo would come back later in the shape of Mighty the Armadillo.
The Central Park survey and the name
At roughly the same moment, Ohshima left for New York and showed his sketches to passers-by in Central Park. The hedgehog, the dog and the future mustachioed scientist went before that improvised jury, and the hedgehog won. Ohshima then dug out an old doodle of a spiky character, left without a follow-up, which would serve as the basis for the final design. The character, first named Mr. Hedgehog, became Sonic: Ohshima explained that he kept that word because it said speed. The team adopted the same name and became Sonic Team.
Every detail of the character has a documented reason. His fur was blue-green at first, then a light blue, before turning to a dark blue so as to stand out better against the backgrounds and match the cobalt blue of the SEGA logo. His shoes owe their buckles to Michael Jackson's boots on the cover of the album Bad, and their red and white to Santa Claus's costume, two references cited by Ohshima. His silhouette, again according to him, combines the head of Felix the Cat with the body of Mickey Mouse. His two eyes joined into a single shape are a matter of recognition: a child had to be able to draw him from memory.
What remained was the personality, conceived to embody a cool American attitude, the one of the turn of the 1990s. Since the target was the American public, Ohshima built an impulsive figure and cited as an influence the can-do attitude of Bill Clinton, then governor of Arkansas. One last oddity: Sonic cannot swim because Naka wrongly believed that hedgehogs were incapable of it. That mistake became a game design rule that has held for thirty-five years.
The game came out on June 23, 1991 in North America and on July 26 in Japan, on the Mega Drive. Its soundtrack is the work of Masato Nakamura, bassist of the J-pop band Dreams Come True. The first level, Green Hill Zone, was redone many times over so that the first impression would be the right one, and the speed of the game was eventually toned down, the team not agreeing on what was still playable. A detail often forgotten: his very first appearance on screen is not in his own game, but as a rearview-mirror ornament in the Rad Mobile arcade cabinet. The full account of that genesis is taken up in our article on the creation of Sonic the Hedgehog.